Whether you’re an agency, film studio or post-production house looking for a british male voiceover to narrate your client’s commercial, narrate an explainer video or eLearning, or provide character voices for animation or a video game, you’ll want a tone that will connect, captivate and compel your audience. For example, an advert for cologne targeted at middle-aged men needs an emotion-filled and persuasive tone that shows them how using the product will enhance their lives. Similarly, a commercial that promotes an elderly support product will need a warm and caring voice over.
The age of your target audience will also determine the type of British accent you need to choose for your project. For example, a video game promoting a new store in Wales would need an artist who narrates with a Welsh accent to make it authentic. For a younger audience, an actor who can use street language and humour in slang will grab their attention.
Once you’ve narrowed down your choices, listen to samples of their work and pay particular attention to their voice, diction and enunciation. Getting recommendations from friends and colleagues, or asking for a demo before hiring a professional can also help you make an informed decision. Moreover, listening to their work will give you an idea of their personality and style which is crucial for your project’s success. british male voiceover