A live stream can be a fantastic way to interact with your audience and build an engaged community. Whether you’re hosting a Q&A session, sharing an update from your office or just chatting with your audience live you can gain a unique connection with viewers that isn’t possible with video on demand content. However, just like any other type of YouTube video there are certain metrics to keep an eye on that can give you a better idea of your viewers’ experience.
One of the most important metrics to monitor is your peak concurrent viewer count. This metric lets you see how many people are watching your video at the same time and can help identify trends within your audience, such as when they drop off. Using this information, you can make changes to your broadcast in the future to improve the quality of your content and increase your viewership.
Another great metric to look at is the number of likes that you receive during your broadcast. This metric is especially useful if you’re planning on making your video available as VOD because it will tell you how many people enjoyed watching the content you produced. The more likes you get, the more likely it is that your viewers will continue to watch your content in the future.
Lastly, the number of playbacks is a good indicator of how your viewers are engaging with your saved live stream. This metric will show you how many times your live video has been played, which could be on a mobile device, a TV or on a website that has embedded the video. Using this information, you can create more targeted marketing campaigns to reach your viewers in the most effective manner.
If you’re looking to boost your viewer engagement, it’s essential that you respond to viewer comments on your live stream as soon as possible. Replying to the comment while you’re still live is best, but if you can’t do that, then responding as soon as your live stream has finished is also fine. This will ensure that your viewers feel valued and will help you to create a strong community on YouTube.
You should also try to use a high-quality camera and microphone and make sure that you have a reliable internet connection so that your viewers can view your live stream at the highest possible resolution. It’s a good idea to test out your equipment before the actual live stream, so that you know what you can expect and make any necessary adjustments before the broadcast starts.
You should also try to promote your live stream using different channels, such as social media. This will help to drive more viewers to your stream and can be a great way to gain more exposure for your brand. In addition, you can also use this opportunity to promote any additional features of your live stream, such as location tags or Super Chat. youtube live stream viewers