Unlike pre-recorded and edited video, live cams are authentic. As such, they resonate with viewers worldwide. This is why the latest trend in content creation and sharing involves live streaming.
With the right setup and a steady stream of quality content, you can create and maintain a successful webcam channel. To maximize your success, you need to be able to identify the key elements that define webcam technology, including resolution, frame rate, and lens.
You can use a standard USB webcam for streaming, or you can invest in a camera specifically designed for live streaming. The difference in quality is significant. A camera that is designed for live streaming has a special lens that captures high-quality footage, and it also has a built-in ring light that helps you look your best onscreen.
Many people choose to host a live cam on their website for entertainment or informational purposes. For example, a school or daycare center can run a live cam to let parents watch their kids throughout the day remotely. Or, a glass-blowing studio can show a live feed of their work to encourage potential customers.
Real-time video can inspire new customers to add a location or experience to their bucket list, and it maintains a connection with those who have already visited. Providing viewers with the ability to comment and ask questions can further drive engagement, especially when it comes to wildlife or nest cams. (TIP: Ensure you have an approved comments plugin and moderation process in place.)