Ramadan is a time to celebrate with family and friends. It is a period of worship, prayer, food, and giving to those in need. It concludes with a three-day celebration of Eid al-Fitr, or the “Festival of Breaking the Fast.” This is a time for feasts and gifts.
In a society that sometimes struggles with misunderstandings of Islam, Ramadan seeks to clarify the faith’s principles and its message for Muslims and non-Muslims alike. He writes in a clear style that can occasionally waver into the academic or the convoluted, but his goal is to help Muslim communities escape mental, cultural and religious ghettos and become full partners in the democratic societies where they live.
While the majority of Muslims live in Western countries where there are many retailers that stock decorations for Ramadan and other holiday themes, some prefer to support small businesses and shop local. Jomana Siddiqui, a designer and owner of the boutique shop Silq Rose, offers eco-friendly, sustainable modest clothing in soft, neutral color palettes. She has a good understanding of what the community wants and tries to source locally whenever possible.
Ramadan is also a month when the e-commerce market peaks, especially for international brands. A YouGov survey found that 44% of Muslims made a cross-border purchase during Ramadan in 2021. To boost conversions with this audience, sellers need to be aware of Ramadan trends and customize their e-commerce store to meet the needs of Muslim shoppers. For example, presenting simplified product pages with high-quality close-ups and photos of items in use will help boost conversions. مفرزنات رمضان للبيع